Eventually, as technology advances, the old formats will die and new formats will emerge. The latest winner in the distribution format war was Blu ray, which triumphed over HD-TV discs last year. With a number of exclusive studio deals, these discs can take film watching to new heights with their massive storage capacity. These new movies are intended to reach out to Generation-Y movie fans with social networking and movies games, as well as their downloadable features and interactive menus. The latest thought is that the new discs can house 3-D movie information for viewers wearing their 3-D glasses to enjoy in the comfort of their own homes.
Some consumers may feel irritated that they’re expected to buy a new machine to play new movies. Yet, the shift has been gradual to calm dissent and there are many great features that Blu ray technology offers. For instance, creators are looking at releasing DVDs with a re-writable storage section so consumers can download updated bonus material (rather than buy anniversary editions and subsequent releases). Secondly, top movies will be seen in higher definition and 7.0 Surround Sound (compared to the old Dolby Digital 5.0). Many people are choosing to buy the PlayStation3, which plays Blu ray movies and also allows users to surf the web, listen to music, store data and play video games.
Of course, not everyone feels these Blu ray bonus features are necessary. “I’m not sure if people really want games and trivia,” admits Shoot Em Up producer Rober Meyer Burnett. This feeling was echoed by The Digital Bits’ moderator Bill Hunt, who said: “If you want a game, you can get a better game, and if you want a social experience, you can get a better social experience.” DVD producer Charles de Lauzirika says that the real benefit of owning the Blade Runner Blu ray over the Blade Runner DVD is “superior video and sound.”
In the coming months, a number of anticipated Blu ray disc releases will come out, including: A Charlie Brown Christmas, Willy Wonka and the Chocolate Factory, Snow White and the Seven Dwarves, Wolf/Brahm Stoker’s Dracula/Mary Shelley’s Frankenstein trilogy, Iron Man, Land of the Lost, Van Helsing, Godzilla, Forrest Gump, It’s A Wonderful Life, the Rocky collection, The Lord of the Rings trilogy, Clerks, Chasing Amy, Logan’s Run, Fight Club, Star Trek (2009) and Gone With the Wind. The ability to buy movies that are trilogies all in one affordable set (on one disc) is enticing. Also, since many of these releases were made years ago, there is no real push to crank them out quickly, thus compromising bonus material. You can find many innovative bonuses and featurettes on the new versions. Now that the prices are coming down to DVD-level, this motion picture format may sell like hot-cakes after all.
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