You’re getting ready for your grand opening; your workspace looks exactly the way you want it to (finally), and you’re ready to invite guests into your new business. Or, you may be promoting your first big sale, and want to do all you can to make sure that your advertising is catching the eye of the public. like getting a web designer to bring more attention to your site. Getting the right formats and layouts for print design is very important, and if you’re going to be making flyers and brochures yourself, here are a few tips to help you get started.
If you’re a small business, one of the first things you’ll be concerned about is the price of print design. It’s important to know that you can get the flyers you need at a price you can afford, and that the advertising materials you produce are going to be attractive and a good representation of your business. So, you could opt to print your brochures and flyers in-house, if you have a large enough printer or copy machine to do the job. Brands like Lexmark and Brother have great printer, copiers, and fax machines that are ideal for small and mid-sized businesses, so purchasing office items from these brands could help you to save money on printed materials in the long run. And, if you take your brochures to places like Kinko’s or Staples often, you may be able to get special business discounts.
Another great way for you to save money on print design is to use colored paper. Most of the time, business owners use white paper with colored print, and if you’re printing the marketing materials at your office, you may find that you are spending a considerable amount of extra money when it comes to purchasing colored ink cartridges for your printer. If you use colored paper (paper that is the same color as your company’s colors is ideal) and include great design and your company’s logo in the flyer, you could produce a great flyer that will definitely get people’s attention. Or, you can use smaller flyers with colored print to help you save money.
Print design is also a great way to get customers familiar with your company’s philosophy. If you’re going to a tradeshow or are going to be inviting potential business partners to your office to discuss a new business venture, print design like press releases, one-pagers with a detailed description of the company’s values, and bios for the company’s leaders should be included in the press kit, and printing features that include clarified colors of the company’s logo is always appealing. You can find great examples on sites like www.prweb.com that will help you to construct your kit quicker, as well as give you the tools you need to convert your documents to the Web.
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