There are seven million subscribers who enjoy Sky Television in their multitude of services: there is all you want from great documentaries, movies, shows and cultural events to news, sports and interactive features at a high video and sound quality. Sky Television was founded as a four channel network in 1989 by Rupert Murdoch, but the company merged with its competitor British Satellite Broadcasting in 1990 and it became British Sky Broadcasting. The reason for the merge was the financial trouble of both corporations, but loss remained with them for a while after uniting their forces too. The management reorientation and the creation of a subscriber base allowed for the gradual recovery of the losses and even the making of profit in the following years. The new Sky Television became a success.
Sky Television represents the largest subscription-based TV service provider in the UK that enters around ten million of British and Irish homes. The headquarters of the company are in Osterley, London, with the uplink with a direct connection to the satellite located just outside Southampton; yet, most of the Sky Television departments are concentrated in Livingston and Dunfermline, Scotland. Changes came over the years with modifications not only of the departments but of the packages offered to the consumers too.
Access to the channels provided by Sky Television is achieved by means of the Sky digibox that could have a personal video recorder built in. Ratings indicate that this complex set allows one enough freedom as when having a personal channel at one’s disposal. One other great option promoted by Sky Television in order to increase the number of customers is the use of interactive TV services, thus viewers could even select what cameras to have access to during sports events for example. There are 160 free radio and TV channels different from the subscription channels that are accessible via satellite, and they all fall in the Sky Television sphere of influence.
The average package costs the Sky Television subscriber somewhere between £16 and £21 per month without any of the premium channels included. The variation depends on the programming and combinations that the users select. Superior options have Sky World with Sky Sports and Sky Movies included, but such a Sky Television offer costs £45. The technical requirements are not difficult to meet: the satellite system has to be pointed in a certain direction that the satellite technician will take care of, and the system should include a Sky box with an active viewing card. Furthermore, the company also requires that you have a credit card, whether Visa, Mastercard or Eurocard.
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